DESIGN

Step 1 | Inspire insights

A refresher on forming insights…

A good insight tells us something about what really matters to people that we hadn’t previously considered.

This can reveal something deeper. And it can be just a “hunch.”

Criteria for Great Insights:

  1. Authentic
  2. Non-obvious
  3. Revealing
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Observations

"Chris took many actions that indicated he did not care much about practicing sustainability. But, he did donate clothing to help others out.”

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Insight

"People are motivated to re-use and recycle in order to help other people, not just by a desire to save the planet.”


Source: ExperienceInnovation™ simulation by ExperiencePoint®

    Exercise: Identifying Insights

    • Step 1: Look across all your observations for Values, Needs, Fears, and Pain Points.

    • Step 2: What are the key insights that will drive design?

    • Step 3: Vote for top Inspire insights from:
      1. Knowledge Scan,
      2. Personas,
      3. Empathy Building Field Trips

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