DESIGN
Step 3 | Ideate
A refresher on Brainstorming…
Remember IDEO’s brainstorming rules.
Defer judgment - There are no bad ideas at this point. There will be plenty of time to judge ideas later.
Encourage Wild Ideas - It’s the wild ideas that often create real innovation. It is always easy to bring ideas down to earth later!
Build on the ideas of others - Think in terms of “and” instead of “but.” If you dislike an idea, challenge yourself to build on it and make it better.
Stay focused on the topic - You will get better output if everyone is disciplined.
Be visual - Try to engage the logical and the creative sides of the brain. A quick sketch can help make your idea more understandable to someone else.
One conversation at a time - Allow ideas to be heard & built upon.
Go for quantity - Set a big goal for the number of ideas and surpass it! Remember there is no need to make a lengthy case for your idea since no one is judging. Ideas should flow quickly.
Source: IDEO
Step 1: Brainstorm as many ideas as possible to deliver on your HMW opportunity.
Step 2: Select a Brainstorming Jumpstart. Identify the attributes of the jumpstart and see if you can create even more ideas. See tools
- Step 3: Each person uses 3 dot stickers to vote for the ideas they find most inspiring. As a team, decide on the top idea to carry forward to prototyping.
