DESIGN

Step 5 | Pitch

The Pitch is the finale of the Design session and is an opportunity for teams to present their prototype concept briefs to a panel of sponsors, key stakeholders, and decision makers for initial feedback prior to the Test phase of the journey.

Prototype Design Brief should include:

1. Catchy Name

2. Detailed description of what the prototype is and how it works (can use a drawing)

3. Why is this idea a winning play?

4. User experience storyboard for your specific opportunity

5. Outline initial ideas for small experiments to test assumptions.

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